I’ve posited previously that brands have a real opportunity to act as curators of expertise, bringing their domain knowledge to bear as they help customers and potential customers navigate the torrent of information we face in today’s fast-paced content-filled world. This article provides a nice overview of a new book called Curation Nation that addresses in detail the idea of brands as curators. I particularly like the focus on curation from the perspective of shared values because it reinforces the idea that for a brand to be successful in the content-rich world of social business, it must be not only able but willing to more closely align with customer values.
It’s interesting to me that the more I participate in online social activities, the more e-mail I seem to get. Press releases, messages about from Google groups about our new non-profit, Facebook notifications, blog comment notifications, and more. And because social is so immediate I hypothesize that I feel more compelled to respond to e-mail immediately which is absolutely unnecessary and most likely unhealthy.
This post from DJ Waldow made me think not only about my own e-mail habits but about the way I can reduce my e-mail influx while still staying involved in social network activity. There must be a better way and it starts not only with personal boundaries and e-mail processing habits, but with the way our networks and tools are built to not depend on e-mail as the ultimate communication crutch.