March 2011
18 posts
Breakfast Made Easy with a Recipe for Granola from... →
[Jump right to the recipe: Granola]
My endless quest for quick and healthy breakfast options is, well, still endless. I’ve added waffles, muffins, and French toast to my repertoire…
Austin Foodie Bits ~ Food and Wine Events March... →
I think, just think, our town may be recovering from the hangover of SXSW. And that’s all well and good except it’s time to jump head first in to the Hill Country Wine and Food Festival followed…
Granny’s Cookies →
Author’s note: I originally set out to write a post about two easy chocolate chip cookie recipes I’ve recently tried. Before I knew it, I was writing this post instead. I expect that means…
2 tags
5 tags
Design and Page Optimization: Tips & Tricks from...
Chris Pearson (@pearsonified) of DIYThemes schooled us in critical things to know about how people interact with a website. I expect we’ll see a whole group of Austin food blogger redesign efforts cropping up in the next few weeks.
Two Elements of Elements of Effective Page Design
Your goal for the page (sell something, e-mail subscription, etc).
The user’s intent on the page.
When...
4 tags
Monetizing Your Content: Tips & Tricks from...
Who better to help the TECHmunch attendees understand the ins-and-outs of monetizing a blog than Babette, the founder of Bakespace (@Bakespace) and TECHmunch. She’s practical and ethical, two characteristics that I personally believe are critical to a quality discussion on this topic.
Do you Want to Monetize Your Blog? Is it the Right Time?
What’s the purpose of your blog? Is it to...
5 tags
Building Your Personal Brand: Tips & Tricks from...
Emily Cavalier (@EmilysPearl), Stefanie Michaels (@AdventureGirl), Gaby Dalkin (@WhatsGabyCookin), and Erik Trinidad (@FancyFastFood) discuss the ins-and-outs of personal branding. I’m having mixed feelings right now about the idea of personal brand but have significant respect for all of these writers so I consider them good sources of authentic guidance on personal brand.
My big take away...
3 tags
Personal Storytelling: Tips & Tricks from...
Every time I listen to Cathy Brooks (@cathybrooks) speak I’m left rethinking my priorities and my blogging craft. Her session on TECHMunch ‘11 was no exception. She encouraged bloggers to think about the personal elements of storytelling as the most important.
The Personal Story is at the Heart of Storytelling
When you can tell personal stories they resonate more and those personal ...
4 tags
How to Plan, Create, and Distribute Great Content:...
Anna Gonzales (@WebAnna) and Jenna G. Oltersdorf (@JennaSnacks) provided a high-level overview of the content process to kick of day 2 of TECHmunch ‘11. With a reporting PR backgrounds respectively they brought a broad view of content to the discussion.
Plan Your Content
Create an editorial calendar. It will help you stay focused and break through writer’s block.
Video Tips
...
4 tags
Creating Kick-Ass Multimedia Content: Tips &...
Andrew Warner (@AndrewWarner) of Mixergy.com moderated a panel that covered a broad spectrum of multimedia content bloggers might incorporate into their blogs. Jane Goldman (@JaneGoldman) of Chow.com, Nadia Giosia (@BitchinKitchen) of Bitchin Kitchen, and photographer Penny De Los Santos (@PennyDeLoSantos) shared a wealth of creative ideas and practical advice.
Why Move Beyond Text?
Images,...
3 tags
How Food Bloggers Can Leverage Traditional Media:...
Rene Lynch (@ReneLynch) of the LA Times, Kat Kinsman (@KittenWithaWhip) of Eatocracy, Jeff Houck (@JeffHouck) of the Tampa Tribune, and Addie Broyles (@BroylesA) of the Austin American Statesman shared some practical insight into how bloggers can start to work with traditional media.
It’s All About the Relationship
Food editors are cultivators and curators, responsible finding the best...
3 tags
Building a PR Plan for Your Food Blog: Tips &...
Sarah Evans (@PRSarahEvans), Eric Schwartzman (@ericschwartzman), Erik Deutsch (@ErikDeutsch) shared what I can only call the most practical PR guidance I’ve ever heard. They gave freely of their extensive experience with a focus on approach we can really put to work on our blogs. Be warned, this is a REALLY LONG post because there was just so much great information in the session....
3 tags
6 Best Practices for Socializing Content: Tips &...
Robert Scoble (@scobleizer), Ben Huh Teh CEO of Cheezburger (@BenHuh), Brett Erlich of Current.tv (@BrettErlich), and Sean Percival (@Percival) discussed how to socialize content during the first panel of the 2011 TechMUNCH conference. It was interesting to watch this group try to make their experiences with massive content-based communities relevant to a group of local food bloggers. While I felt...
3 tags
Kraft Looks to Reward Twitter Users Who Tweet... →
I read this and my gut says this is a brand trying to interrupt/disrupt a social conversation that may not be relevant to them. Just because I’m talking about mac & cheese doesn’t mean I want Kraft to come knocking. What do you think? Too invasive or a creative way to join the conversation?
5 tags
Behaviorgraphics: Discovering the “Me” in Social... →
This analysis of the characteristics of online behavior has me thinking about the characteristics of those most often considered influencers by major brands (a combination I think of Connectors, Producers, Broadcasters, and Self-Promoters) because they natural draw big audience. What would happen if influencer outreach was segmented by behavior instead of just by audience size and reach? Would we...
3 tags
3 tags
Food Blogging + Social Media = Social Feasting
I’m a food blogger. I work in social media. To say it’s impossible to not think about the two together — often — would be an understatement. I like to think I’m a better blogger because of the time I spend working with my clients on social media projects. Conversely, I think I’m a better resource for my clients because I am actively involved in social media as a...
3 tags
A new project from the Austin food blogging... →
